Professional Practice as Business Service

John started a journey of career-centric adventure as a professional accountant at one corner of his living room. He chose grounds by taking leads from circumstantial queues unfolding through opinions of thought leaders in survival and value. The two factors stand side by side as mutual justification for validity, while value resonates as the precursor of survival. He stepped out of his sphere to generate value in the hope of garnering enough returns for survival.

The track of customer engagement is not a prerogative of one man, or else it would be his tract. That was John's dilemma in the course of nurturing service relationship with clients. It was an endless stream of customer acquisition and subsequent churn, constraining the business portfolio to poor performance. Fifteen years of professional greenery appeared to be a season of practice quandary. At the networking session of a conference, he was able to discuss the issue with a management consultant who proffered business development solution, via establishment of workable strategic road map, business model, service optimisation strategy and holistic business development framework.

John was able to redefine and recalibrate professional practice as a business service, while upholding market realities. His consummate competitiveness strikes the value paradigm of clients and reverberate assurance of corporate survival.

Many professionals in private practice tend to act like they can go the whole nine yards without the input of experts in complimentary fields. For some practitioners, it's easier to push the panic button and succumb to the pangs of failure than to give room for experts in other fields. The Medical Practitioner who runs a clinic should play his role, and invite legal adviser, accountant and management consultant to their rightful positions in the clinic's value chain, for the purpose of evolving that professional practice from pre-subsistence through the turbulence of self-subsistence onto a hallmark of business service excellence.